A SCIENDA healthcare content audit consists of careful content analysis combined with iterative research and planning. It identifies the scope of existing content and the potential to reach a greater proportion of the target market.
New, engaging, and up-to-date literature is vital to the success of any online business. Without a careful content audit and strategy a company may have little impact on business goals.
To ensure your company is working towards achieving its goals, we help to create a healthcare strategy and audience analysis that builds on existing content, and attracts new visitors and social media interest and linkage.
We offer a range of services to help you achieve your desired results, and can explain what services are right for you.
Please contact us to arrange a consultation.
Innovation
We will assist your account teams in the development of concepts or solutions for editorial projects and contribute to the proposal for innovation to ensure that objectives are met.
Strategy
Working with both publications and medical affairs materials (including support and education) we will guide you on promotional and non-promotional programs in a range of therapy areas.
Focus
We will help you to achieve a consistently excellent level of quality of medical writing, acting as leads on designated projects. Our aim will be to build your relationships and liaise effectively with clients and external experts.
Case Scenario: A solution for anti-vaccination propaganda
Our healthcare content audit process:
As part of our healthcare content audit, we:
- Conducted a detailed analysis of core themes
- Measured, assessed and calculated the impact of the current project content against the key business goals
- Compared metrics of new content to predict social media growth and audience engagement
- Identified competitor content and analysed links to identify gap opportunities
- Produced a detailed report on the performance of the project assets against current business and content marketing objectives
- Outlined key recommendations for a successful business strategy based on this analysis, and helped its development
Innovation for Healthcare Agencies
Innovation for Pharmaceutical Companies
Innovation for Healthcare Professionals
Innovation for Patients
SCIENDA 